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Creating Innovative Sports Partnerships

End to end sponsorship & value consultancy to build true engagement to take your brand to the next level. Keep scrolling to see how Emurge can take you on a new journey.
Impact Stories
India's sports market is growing rapidly and is expected to reach $130 billion by 2030. The Indian Premier League (IPL) has a brand value of $12 billion. India's sports goods manufacturing industry is expected to grow from $3.9 billion in 2020-21 to $6.6 billion by 2027. Brands Are Betting Big on Sports Investments to Drive Growth. Local & Hyperlocal Sports: Brands' New Favourite for Last-Mile Impact. Non-Cricket Sports, including Athletics are Gaining Momentum.
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What
We Do

We aim to forge meaningful collaborations between brands, sporting events, and personalities that go beyond mere visibility. Our focus is on creating impactful engagement by addressing marketing challenges through sponsorships, fostering enduring communities, delivering large-scale experiences, and driving innovation at scale. Through sports, we explore fresh avenues of storytelling that resonate deeply and inspire lasting connections.
Impact Stories

From database to community

One way communication is a database. We know how to turn databases into real communities – that grow & interact with each other. By building community platforms and social media engagement opportunities, users feel a greater sense of belonging.

From visibility to sponsorship

While visibility is essential for a lasting association, sponsorship goes the extra mile and imprints itself in the minds of those who experience it. From ‘DLF Maximums’ to the ‘Volini Recovery Zone’ and ‘Airtel Network of Care’.

From events to experiences

When photos go into frames, medals go on a wall, and tickets into a box, you have succeeded in creating a memorable experience. At Emurge, we believe in the power of experiences and their ability to create lasting impressions on those who touch them.

From closing to closing

We help boost conversions and closing deals. In fact, closing the deal is just the beginning! Nurturing relationships, building trust, and delivering on commitments, are all principles that make Emurge a truly end to end sponsorship consultancy.
Years of
Experience
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Impact Stories From Emurge

Transforming sporting events into dynamic sporting brands, launching impactful IPs, executing large-scale sponsorships, and uncovering national, local, and hyper-local opportunities for brands – we’ve done it all. Here are selected case studies that highlight our journey as we continue to pursue new milestones.
Impact Stories

FBKM - Unlocking Kochi

HOKA & Tata CLiQ

Finesse Thrissur Titans

From crafting the brand identity and team philosophy to designing the Team Identity Mark and visual language, we’ve built everything around five foundational pillars, embodying what we proudly call Thrissur’s Tenacity – Talent, Teamwork, Triumph, Thrive and Tradition.
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Finesse Thrissur Titans

HCL Tech Green Run

Bira 91

Team Emurge

A team with extensive experience and proven expertise in crafting large-scale brand opportunities. We combine futuristic thinking and innovative strategies with meticulous attention to detail, ensuring that brands, IP owners, and sports promoters not only maximise their leverage but also achieve sustained impact and growth through our partnership.
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The founder of Emurge, is a Business Development and Brand Solutions professional with 19 years of experience working with media companies like The Times Of India, The Indian Express, Asianet, and so on. Before he began his  entrepreneurial stint with Emurge, for the last few years, Vipin has been committed to the field of Sports spearheading the revenue function at Procam International for large format events like the Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K among others.

Vipin Nambiar

Founder
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Specialist in Sales and Marketing with over thirty years in Banking and Financial Services and other domains like Media, Fast-Moving Consumers Goods, Paints, Telecom, etc. His international exposure undeniably brought an edge to formulating solutions for a client as well as paving new paths-to revenues for the organisation. He has had a remarkable career trajectory, contributing to esteemed organisations such as Voltas, Kansai Nerolac Paints, Garware Hi-Tech Films, PZ Cussons India, and The Times of India.

Pellissery Joseph Anthony

Sales Associate
Linkedin

What Clients Say

Words that matter and inspire us to strive for excellence every day.
Impact Stories

Customised and performance led solutions have been Emurge’s differentiating factor. They deliver results at the end of the day, both on sponsorship delivery and customer connect programmes.

Arjun Visvanathan

Marketing Lead – Nivea

Emurge has ensured top draws in all our engagements at The Federal Bank. They have particularly worked diligently on the strategic aspects of the now-famous #GodsOwnMarathon, the Federal Bank Kochi Marathon. They go the distance , when it means that the Brand will go miles ahead.

MVS Murthy

CMO – Federal Bank

Our long-term association with Emurge has been incredibly fruitful, as they have seamlessly delivered every brand aspect of Team Finesse Thrissur Titans, from crafting our brand identity to shaping the overall aesthetics of the team. Moving forward, we are confident that Emurge will continue to be a valuable partner to our brand equity, driving both the brand and sponsorship strategies that contribute to the growth of our franchise as a whole.

Sajjad Sait

Director – Finesse Group

Emurge has been a total value creator for us, for our brand strategy and business development functions. Their focused approach, community and brand connect outlook and that really helped us scaling up.

Chandan Khanna

Co-Founder – HDOR

Emurge’s collaboration with Bira Light exemplifies the power of aligning brands with communities that embody their values. Together, we elevated Bira Light’s presence in the active lifestyle space, driving meaningful connections and organic engagement among fitness-forward audiences.

Ankeeta Pawa

Marketing, Bira 91

We’ve come a long way; just a call away to reach Gurgaon all the way from Mumbai. While the distance never mattered, ideas always did!
Some remarkable initiatives have been brought to life for ADHM, including #MatchTheFastest with Eliud Kipchoge and Airtel #PassTheTorch.
Ideas can come from many, but execution is a strength of only a few!

Keerthi Vardhan Reddy

Deputy General Manager & Lead Marcom, Airtel

Innovations that shaped us

Some of the sports innovations from our past…
Impact Stories

Airtel #NetworkOfCare

Bharti Airtel marks the completion of the 2019 edition of the Airtel Delhi Half Marathon with a big tech innovation that touched emotionally and impacted a lot of runners who ran ADHM that day. Airtel created a platform for people to upload their personalised video messages called #NetworkOfCare. During the event, large screens were placed at strategic locations. Using the runner’s RFID, personalised videos were displayed for the runners on the screen which were recorded by their loved ones to motivate them to finish strong and break their previous best timing. Runners were overwhelmed to see their parents, siblings and friends cheering for them on the digital screens. This helped the brand in connecting with the runners and their families.

Airtel #PassTheTorch

As part of the campaign, runners can pass on the digital flame to the next individual or group after making enough contribution though your runs. Corresponding to the number of kilometers accumulated by the runners, Airtel will empower underprivileged children in rural areas through digital literacy, which will include teaching them the use of computers and the Internet. Airtel has partnered with leading fitness mobile app Mobiefit for the campaign and the app that was re-branded as Airtel Mobiefit during the campaign period. Starting with the lighting up of digital torch at Airtel Headquarters in Gurgaon and with a 5km inaugural #PassTheTorch Run, the digital torch travelled across cities, states, circle offices of Airtel, individual, run groups, corporates, colleges etc. and thereby covered the length and breadth of the country.

Airtel #MatchTheFastest

Match The Fastest was an exciting tech innovation done by Airtel at the ADHM Expo 2017.In this activity, runners had to match the speed of Eliud Kipchoge, World Record holder in Marathon and Gold Medalist at Rio Olympics 2016. A treadmill was placed at the Airtel Expo Stall which was configured to the pace at which Eliud won the ADHM 2016. A one of its kind set up which pushed the envelope, reaching new heights of grandeur. More than 200 runners took the challenge and 9 made it up to the leaderboard. Literally these amateur runners matched up to the standards of fastest network in the country.

Asics Run the Spiral

Asics had a slight concern and faced a challenge in strengthening the market share in South of India whereas in North and West they are the number one shoe brand for running. Both in terms of Market Share and Brand recall. Also, thanks to the association with Tata Mumbai Marathon for over a decade. Down South they faced a stiff competition from Nike, Adidas and Decathlon as far as running is concerned. And also, overall brand recall combining all sports.

TMM ltd ed shoes

Celebrating the completion of its decade-long association with TATA Mumbai Marathon, ASICS launched the GEL-NIMBUS™ 22, a limited-edition long-distance running shoe at the event. Dedicated to the spirit of Mumbai, the name of the city is emblazoned on the shoes for an exclusive design patent with superior technology and enhanced fit, making it a true collector’s item! The numbers on the shoe design are the coordinates of Mumbai City.

Partner Agencies Network

We specialise in delivering comprehensive turnkey projects for brands, IP owners, and sports programs. Through our trusted partner agency network, we ensure seamless execution from start to finish. Whether it’s Marketing, Brand, PR, Digital, Activations, Launches, Live Coverage, Content or building Communities, we cover every aspect with precision and efficiency – 360 degrees, 365 days a year. Hand over your dream to us, and we’ll deliver results that exceed expectations.
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