From database to community

One way communication is a database. We know how to turn databases into real communities - that grow & interact with each other. By building community platforms and social media engagement opportunities, users feel a greater sense of belonging.

From events to experiences

When photos go into frames, medals go on a wall, and tickets into a box, you have succeeded in creating a memorable experience. At Emurge, we believe in the power of experiences and their ability to create lasting impressions on those who touch them.

From visibility to sponsorship

While visibility is essential for a lasting association, sponsorship goes the extra mile and imprints itself in the minds of those who experience it. From 'DLF Maximums' to the 'Volini Recovery Zone' and 'Airtel Network of Care', sponsorships outlast visibility due to their experiential dimension.

From closing to closing

We help boost conversions and closing deals. In fact, closing the deal is just the beginning! Nurturing relationships, building trust, and delivering on commitments, are all principles that make Emurge a truly end to end sponsorship consultancy.

Cases from Emurge

FBKM - Unlocking Kochi

HOKA TimeToFly Run Powered By Tata CLiQ in Bengaluru, the recently concluded first edition of a community engagement experiential program for the running fraternity. Runners from across the garden city came together and celebrated the Joy of Movement. An exclusive by-invite community program enabled the recently launched HOKA to initiate close conversations and one-on-one engagement with runners who registered for the event. HOKA is a French origin, California head quartered running shoe brand and Tata CLiQ is their official partner in India. As an extension to this, HOKA participated in the TCS World 10K Bengaluru Race Expo and this helped them to do a follow up with the city runners and re-connect with the community at large.

Emurge has been the strategic marketing and business development partner to FBKM where we launched Kochi as a thriving sports-tourism hub and witnessed roaring success right from Edition 1. At Emurge, we believe in precision and innovation, and our clinical marketing plan and well-thought-out media strategies did just that - surpassing all expectations and setting new standards. By strategically positioning Kochi as the go-to sports-tourism destination, we ignited the excitement of both sports enthusiasts and travelers alike.

Our success story was fueled by our exceptional partnerships, including the prestigious Title Sponsor - Federal Bank, the esteemed Medical Partner - Aster Medcity, the Tourism Partner - Kerala Tourism, and the stylish Sporty Fashion Partner - Debongo from the house of VKC. These collaborations added a touch of excellence and prestige to the event, elevating its prominence on a global scale. Emurge's unwavering commitment to delivering excellence was evident in our end-to-end campaign approach. From captivating traditional media strategies combined with onground activations + social media campaigns to unforgettable promotional events and media conferences, our marketing efforts created an electrifying buzz around the event as a whole. The impact of our partnership goes beyond just one edition. By unveiling Kochi's potential as a sports-tourism hub, we have set the stage for a future of endless possibilities. Our resounding success paves the way for bigger opportunities and even more remarkable achievements in the journey ahead.

Bira 91

4 cities, 40+ run clubs, 4 weeks and 1500+ runners
Bira Light was launched and sampled. Bira Light, a lower calorie beer for the fitness enthusiast; strategically engaged with run clubs and cycling clubs during their weekend activity. The added advantage of organic social media amplification by runners and cyclists from the respective cities propelled the much-needed announcement for Bira Light.

Bira garnered traction and captured the mind space of runners in Bengaluru at the back of the TCS World 10k. As the official cooldown partner to the event, Bira initiated an array of activities to actively engage with the community. Starting with the the expo activations, the official pasta cookout party with food-bloggers and runner influencers and the culmination, By Invitation, an exclusive post-event Bira Cooldown Party was hosted at their Limited Release Taproom, Koramangala. The overwhelming response to these activities were complemented by the massive social media noise ensured Bira gathered all the limelight.

Bira Light

4 cities, 40+ run clubs, 4 weeks and 1500+ runners. Bira Light was launched and sampled. Bira Light, a lower calorie beer for the fitness enthusiast; strategically engaged with run clubs and cycling clubs during their weekend activity. The added advantage of organic social media amplification by runners and cyclists from the respective cities propelled the much-needed announcement for Bira Light.

Bira garnered traction and captured the mind space of runners in Bengaluru at the back of the TCS World 10k. As the official cooldown partner to the event, Bira initiated an array of activities to actively engage with the community. Starting with the the expo activations, the official pasta cookout party with food-bloggers and runner influencers and the culmination, By Invitation, an exclusive post-event Bira Cooldown Party was hosted at their Limited Release Taproom, Koramangala. The overwhelming response to these activities were complemented by the massive social media noise ensured Bira gathered all the limelight.

HOKA & Tata CLiQ

HOKA TimeToFly Run Powered By Tata CLiQ in Bengaluru, the recently concluded first edition of a community engagement experiential program for the running fraternity. Runners from across the garden city came together and celebrated the Joy of Movement. An exclusive by-invite community program enabled the recently launched HOKA to initiate close conversations and one-on-one engagement with runners who registered for the event. HOKA is a French origin, California head quartered running shoe brand and Tata CLiQ is their official partner in India. As an extension to this, HOKA participated in the TCS World 10K Bengaluru Race Expo and this helped them to do a follow up with the city runners and re-connect with the community at large.

HOKA & Tata CLiQ

HOKA TimeToFly Run Powered By Tata CLiQ in Bengaluru, the recently concluded first edition of a community engagement experiential program for the running fraternity. Runners from across the garden city came together and celebrated the Joy of Movement. An exclusive by-invite community program enabled the recently launched HOKA to initiate close conversations and one-on-one engagement with runners who registered for the event. HOKA is a French origin, California head quartered running shoe brand and Tata CLiQ is their official partner in India. As an extension to this, HOKA participated in the TCS World 10K Bengaluru Race Expo and this helped them to do a follow up with the city runners and re-connect with the community at large.

Nivea Men 42K

#HereForTheLongRun targeting weekend long runs, Nivea Men 42k, an exclusive range of products for mass participative sports, forayed into the performance sports space through some immersive content + phygital + experiential engagement to activate the running ecosystem.

Nivea Men 42K

#HereForTheLongRun targeting weekend long runs, Nivea Men 42k, an exclusive range of products for mass participative sports, forayed into the performance sports space through some immersive content + phygital + experiential engagement to activate the running ecosystem.

Brooks Running India

The #RunHappy stories which were powered by Brooks India and #BrooksMegaContest appealed to the running community's logical and emotional side. It played a dual role of enhancing the social media interaction for the brand and simultaneously increasing brand saliency within the community.

#RunHappy stories powered by Brooks and #BrooksMegaContest engaged the running community emotionally and logically. Enhanced the social media interaction for the brand and at the same time brand saliency within the community.

HDOR

100 Days of Running is a tricky proposition, because, well it’s a100 long days of event, around 200+ days of engagement and constant communication with the community to be active and motivating them. We managed to drive the registration campaign, constant chatter on social media, weekly challenges and brands supporting the initiatives to make it lively and interactive.

HDOR

100 Days of Running is a tricky proposition, because, well it’s a100 long days of event, around 200+ days of engagement and constant communication with the community to be active and motivating them. We managed to drive the registration campaign, constant chatter on social media, weekly challenges and brands supporting the initiatives to make it lively and interactive.

Behind successful ventures

Hover to see what clients have said about their experience working with Emurge.

Click to see what clients have said about their experience working with Emurge.

Founder

Vipin Nambiar, the founder of Emurge, is a Business Development and Brand Solutions professional with 19 years of experience working with media companies like The Times Of India, The Indian Express, Asianet, and so on. Before he began his entrepreneurial stint with Emurge, for the last few years, Vipin has been committed to the field of Sports spearheading the revenue function at Procam International for large format events like the Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K among others.
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Emurge focuses on sports sponsorship, community engagement and marketing innovation that can be a catalyst for companies to drive their larger business objectives via sponsorships. He strives to emphasize Sponsorship Investment Optimisation goals for Brands, Sports Promoters & IP Owners.

Having worked closely with large brands like Tata, Airtel, Tata Consultancy Services, Tata Steel, Seiko, GoDaddy, Asics, Puma, Nike to name a few for their brand imperatives and requirements, his forte lies in large brand & customer connect initiatives, conceptualizing IPs, executing mega-events and leading sizeable sponsorship deals and accounts.
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To complement his professional background, Vipin has been a runner chasing long-distance running goals. He was a professional cricketer having played for the Kerala State team and Mangalore University. With his previous companies, he has also been an active playing member for the Kanga League, Times Shield, and various other cricket, football tournaments. With this experience and understanding about multiple sports and being a core consumer of sports from a player point of view, he brings the best customer solutions and engagement opportunities for brands.

Business Associates

Pellissery Joseph Anthony is a seasoned Sales & Marketing professional with over 30 years of invaluable experience. His journey in the corporate world has taken him across diverse industries, encompassing both consumer durables and non-durables. During his career, he has had the privilege of working internationally, enriching his perspective, and honing his skills in crafting knowledge-based and client-focused solutions.

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Known for his passion in delivering tangible results, leading teams, and implementing innovative strategies to drive brand promotion and revenue growth, he has particularly excelled in the BFSI segment but has also made his mark in sectors like Media, FMCG, Paints, Telecom, and BFSI. His career spans stints in Voltas, Kansai Nerolac Paints, Garware Hi-Tech films, PZ Cussons India and The Times Of India.
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Since November 2022, Joseph has been collaborating with a prominent Media Group & PR Agency also as a Mentor and Advisor and has played a pivotal role in creating value for brands and leading successful projects.
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His former employers have benefitted from his extensive expertise in strategic sales and marketing, team leadership, problem-solving, and fostering cross-functional collaboration. During his tenure as the Head of Sales for Mumbai Mirror, India's largest-read tabloid daily, he successfully navigated multiregional teams, breaking language barriers and optimizing support staff across Pune, Ahmedabad, and Bengaluru. His journey is a testament to his unwavering commitment to generating substantial revenues and driving top-line growth.

Pellissery Joseph Anthony is a seasoned Sales & Marketing professional with over 30 years of invaluable experience. His journey in the corporate world has taken him across diverse industries, encompassing both consumer durables and non-durables. During his career, he has had the privilege of working internationally, enriching his perspective, and honing his skills in crafting knowledge-based and client-focused solutions.

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Known for his passion in delivering tangible results, leading teams, and implementing innovative strategies to drive brand promotion and revenue growth, he has particularly excelled in the BFSI segment but has also made his mark in sectors like Media, FMCG, Paints, Telecom, and BFSI. His career spans stints in Voltas, Kansai Nerolac Paints, Garware Hi-Tech films, PZ Cussons India and The Times Of India.
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Since November 2022, Joseph has been collaborating with a prominent Media Group & PR Agency also as a Mentor and Advisor and has played a pivotal role in creating value for brands and leading successful projects.
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His former employers have benefitted from his extensive expertise in strategic sales and marketing, team leadership, problem-solving, and fostering cross-functional collaboration. During his tenure as the Head of Sales for Mumbai Mirror, India's largest-read tabloid daily, he successfully navigated multiregional teams, breaking language barriers and optimizing support staff across Pune, Ahmedabad, and Bengaluru.
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His journey is a testament to his unwavering commitment to generating substantial revenues and driving top-line growth.

Innovations that shaped us

Some of the sports innovations from our past...

Network of Care

Bharti Airtel marks the completion of the 2019 edition of the Airtel Delhi Half Marathon with a big tech innovation that touched emotionally and impacted a lot of runners who ran ADHM that day. Airtel created a platform for people to upload their personalised video messages called #NetworkOfCare. During the event, large screens were placed at strategic locations. Using the runner’s RFID, personalised videos were displayed for the runners on the screen which were recorded by their loved ones to motivate them to finish strong and break their previous best timing. Runners were overwhelmed to see their parents, siblings and friends cheering for them on the digital screens. This helped the brand in connecting with the runners and their families.

Pass the torch

As part of the campaign, runners can pass on the digital flame to the next individual or group after making enough contribution though your runs. Corresponding to the number of kilometers accumulated by the runners, Airtel will empower underprivileged children in rural areas through digital literacy, which will include teaching them the use of computers and the Internet. Airtel has partnered with leading fitness mobile app Mobiefit for the campaign and the app that was re-branded as Airtel Mobiefit during the campaign period. Starting with the lighting up of digital torch at Airtel Headquarters in Gurgaon and with a 5km inaugural #PassTheTorch Run, the digital torch travelled across cities, states, circle offices of Airtel, individual, run groups, corporates, colleges etc. and thereby covered the length and breadth of the country.

Match the Fastest

Match The Fastest was an exciting tech innovation done by Airtel at the ADHM Expo 2017.In this activity, runners had to match the speed of Eliud Kipchoge, World Record holder in Marathon and Gold Medalist at Rio Olympics 2016. A treadmill was placed at the Airtel Expo Stall which was configured to the pace at which Eliud won the ADHM 2016. A one of its kind set up which pushed the envelope, reaching new heights of grandeur. More than 200 runners took the challenge and 9 made it up to the leaderboard. Literally these amateur runners matched up to the standards of fastest network in the country.

Asics Run the Spiral

Asics had a slight concern and faced a challenge in strengthening the market share in South of India whereas in North and West they are the number one shoe brand for running. Both in terms of Market Share and Brand recall. Also, thanks to the association with Tata Mumbai Marathon for over a decade. Down South they faced a stiff competition from Nike, Adidas and Decathlon as far as running is concerned. And also, overall brand recall combining all sports.

TMM ltd ed shoes

Celebrating the completion of its decade-long association with TATA Mumbai Marathon, ASICS launched the GEL-NIMBUS™ 22, a limited-edition long-distance running shoe at the event. Dedicated to the spirit of Mumbai, the name of the city is emblazoned on the shoes for an exclusive design patent with superior technology and enhanced fit, making it a true collector’s item! The numbers on the shoe design are the coordinates of Mumbai City.

TMM ltd ed shoes

Celebrating the completion of its decade-long association with TATA Mumbai Marathon, ASICS launched the GEL-NIMBUS™ 22, a limited-edition long-distance running shoe at the event. Dedicated to the spirit of Mumbai, the name of the city is emblazoned on the shoes for an exclusive design patent with superior technology and enhanced fit, making it a true collector’s item! The numbers on the shoe design are the coordinates of Mumbai City.