We blend strategic thinking and creative execution to transform opportunities into memorable narratives that resonate with audiences. From conceptualising innovative campaigns to delivering measurable results, our approach ensures that every brand we work with leaves a lasting impression. Explore our case studies to see how we bring this vision to life, building meaningful connections and driving success.
Impact
Stories From Emurge
Finesse Thrissur Titans
- Overview
From crafting the brand identity and team philosophy to
designing the Team Identity Mark and visual language, we’ve built
everything around five foundational pillars, embodying what we
proudly call Thrissur’s Tenacity – Talent, Teamwork, Triumph, Thrive
and Tradition. These pillars guide every aspect – from team jerseys
and advertisements to sponsorship pitches, social media, and
community building. With fan engagement as our top priority,
we’ve rolled out an exciting campaign featuring the hashtag and
team punchline, #VedikettuTeama. This phrase captures the
essence of Thrissur’s vibrant traditions and promises nothing less
than a thunderstorm of performance, reminiscent of the grandeur
of the globally renowned #ThrissurPooram.
FBKM - Unlocking Kochi
- Overview
Emurge has been the strategic marketing and business development partner to FBKM where we launched Kochi as a thriving sports-tourism hub and witnessed roaring success right from Edition 1. At Emurge, we believe in precision and innovation, and our clinical marketing plan and well-thought-out media strategies did just that – surpassing all expectations and setting new standards. By strategically positioning Kochi as the go-to sports-tourism destination, we ignited the excitement of both sports enthusiasts and travelers alike.
Whats Your High
- Overview
In its dynamic third season, “What’s Your High” (WYH) joined forces with the Finesse Thrissur Titans of the Kerala Cricket League, proudly celebrating the theme, “Sports is Our High” The competition produced amazing art, including one featuring Sanju Samson, which was shared by him and Rajasthan Royals, garnering over 3M views on Instagram.
What began as a simple social media post idea for International Day Against Drug Abuse quickly evolved into something much larger, transforming into one of India’s biggest wall art competitions.
In the first year, we asked people to share their natural highs via social media, a campaign embracing one’s passions and everyday joy. The response was overwhelming, with unexpected participation, including celebrities, and the campaign even made it to the newspapers.
The social initiative “What’s Your High,” led by Popkon Creatives, aims to combat drug abuse by encouraging individuals to channel their energy and time into constructive and positive pursuits.
What began as a simple social media post idea for International Day Against Drug Abuse quickly evolved into something much larger, transforming into one of India’s biggest wall art competitions.
In the first year, we asked people to share their natural highs via social media, a campaign embracing one’s passions and everyday joy. The response was overwhelming, with unexpected participation, including celebrities, and the campaign even made it to the newspapers.
The social initiative “What’s Your High,” led by Popkon Creatives, aims to combat drug abuse by encouraging individuals to channel their energy and time into constructive and positive pursuits.
Bira 91
- Overview
Over an action-packed month spanning four cities, Bira Light made a bold debut, energising 40+ running and cycling clubs and inspiring over 3,000 runners and cyclists to embrace its fitness-friendly, lighter brew. Positioned as a lower-calorie beer for fitness enthusiasts, Emurge strategically partnered with run and cycling clubs during their weekend activities. This collaboration gained an organic boost through social media amplification by runners and cyclists from these cities, driving widespread awareness for the brand.
In Bengaluru, Bira Light captured the attention of runners during the TCS World 10K as the Official Cooldown Partner. The brand curated a series of engaging activities, starting with interactive expo activations, an official pasta cookout party featuring food bloggers and runner influencers, and culminating in an exclusive invite-only Bira Cooldown Party at the Limited Release Taproom in Koramangala. The enthusiastic response to these initiatives, amplified by significant social media buzz, ensured Bira Light dominated the spotlight.
This successful formula was replicated at other marquee running events, including the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, and Tata Steel 25K in Kolkata, further solidifying Bira Light’s presence in the fitness community.
In Bengaluru, Bira Light captured the attention of runners during the TCS World 10K as the Official Cooldown Partner. The brand curated a series of engaging activities, starting with interactive expo activations, an official pasta cookout party featuring food bloggers and runner influencers, and culminating in an exclusive invite-only Bira Cooldown Party at the Limited Release Taproom in Koramangala. The enthusiastic response to these initiatives, amplified by significant social media buzz, ensured Bira Light dominated the spotlight.
This successful formula was replicated at other marquee running events, including the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, and Tata Steel 25K in Kolkata, further solidifying Bira Light’s presence in the fitness community.
HOKA TimeToFly Run Powered By Tata CLiQ: India Launch Phase
- Overview
The HOKA TimeToFly Run Powered By Tata CLiQ in Bengaluru marked the India launch of HOKA, a French-origin, California-headquartered running shoe brand. Conceptualised and executed by Emurge, this exclusive community engagement program introduced HOKA to the Indian running fraternity in an impactful and experiential way. We engaged run club leaders as key influencers for the brand, leveraging their presence to amplify outreach through social media and connect with a broader audience.
Runners from across Bengaluru, the Garden City, came together to celebrate the Joy of Movement. Designed as a by-invite-only event, the program enabled close conversations and one-on-one engagement between HOKA and the registered runners.
As an extension, HOKA participated in the TCS World 10K Bengaluru Race Expo, further connecting with the city’s running community and reinforcing its brand presence. This strategic initiative, powered by Emurge, not only launched HOKA in India but also laid the foundation for meaningful community engagement and brand advocacy among avid runners.
Runners from across Bengaluru, the Garden City, came together to celebrate the Joy of Movement. Designed as a by-invite-only event, the program enabled close conversations and one-on-one engagement between HOKA and the registered runners.
As an extension, HOKA participated in the TCS World 10K Bengaluru Race Expo, further connecting with the city’s running community and reinforcing its brand presence. This strategic initiative, powered by Emurge, not only launched HOKA in India but also laid the foundation for meaningful community engagement and brand advocacy among avid runners.
HCL Tech Green Run
- Overview
Through collaboration with Initium Productions and Sports United,
we orchestrated a comprehensive live broadcast of the race and
their Guinness Book attempt. Simultaneously aired in seven cities,
we successfully captured the emotions spanning all locations,
transforming the #HCLGreenRun into a nationally celebrated
event.
Leveraging technology akin to Live Sports Broadcasts and IPL Fan Parks, we incorporated interviews and interactions from each center, fostering a sense of unity where participants across all locations felt interconnected as part of one collective experience.
Leveraging technology akin to Live Sports Broadcasts and IPL Fan Parks, we incorporated interviews and interactions from each center, fostering a sense of unity where participants across all locations felt interconnected as part of one collective experience.
Nivea
- Overview
#HereForTheLongRun targeting weekend long runs, Nivea Men 42k, an
exclusive range of products for mass participative sports, forayed into the
performance sports space through some immersive content + phygital +
experiential engagement to activate the running ecosystem.
Inorbit Durgam Cheruvu Run
- Overview
Inspired by the Inorbit’s brand objective of “Come Live an Inorbit
Experience,” we aimed to fully embrace the spirit of the new
Hyderabad – Cyberabad and showcase its fresh vibes, dynamic
energy, and resilience. Through the #BeWowBeHyd campaign, we
delivered exactly that, turning the event into a truly unforgettable
WOW experience. This campaign not only captivated audiences
but also celebrated the vibrant and modern side of Hyderabad,
emphasizing its healthy, spirited, and forward-looking identity.
HDOR
- Overview
100 Days of Running is a tricky proposition, because, well it’s a100 long days
of event, around 200+ days of engagement and constant communication
with the community to be active and motivating them. We managed to
drive the registration campaign, constant chatter on social media, weekly
challenges and brands supporting the initiatives to make it lively and
interactive.
